Quality First
Quality is our Passion, and every product is built to international standards.
Quality First
WBM International World-renowned Himalayan Salt Producer
Founded in 1991, with 10,000+ employees and business coverage in more than 100 countries.
Natural & Pure
Himalayan Pink Salt Himalayan Pink Salt
A natural gift from the Himalayas, rich in 84 minerals.
Innovation
Smart Home Smart Home Series
Massage guns, bug zappers and air purifiers designed for modern living.
Gentle Care
Baby Care Baby Care Series
Gentle, safe and reliable baby care products for global retail channels.
1991
Founded
10000+
Employees
10+
Brands
100+
Countries
About WBM Group
WORLD BUSINESS MANAGEMENT
WBM Group was established in 1991 and built on more than 50 years of family business heritage, forming a multinational industrial group with strong global reach.
With “Quality is our Passion” as the core motto, the group covers R&D, manufacturing, global sales, industrial investment and international logistics.
Natural & Healthy
Natural, pure and healthy product principles without unnecessary chemical additives.
Core Values
Core Values
With "Quality is our Passion" as the quality standard, WBM builds a product system trusted by global consumers.
Quality First
Quality is our Passion, and every product is built to international standards.
Natural & Healthy
Natural, pure and healthy product principles without unnecessary chemical additives.
Global Presence
Business reaches 100+ countries and regions with localized service capability.
Responsibility
Responsible to society and customers while continuing long-term sustainable development.
Featured Products
Featured Products
Upload, replace, sort and publish products directly from the backend.
Product Categories
10 Core Business Segments · 2000+ Products
Covering smart home, creative lighting, healthy food, personal care, baby care and health household categories.
Smart Home
Bug zappers, massage guns, air purifiers and security products.
Bug Zapper
Massage Gun
Air Purifier
Security
Smart Accessories
Novelty Lights
Salt lamps, selenite, strip lights and outdoor solar lights.
Salt Lamp
Selenite Lamp
LED Strip
Solar Light
Candle
Night Light
Grocery & Gourmet
Himalayan pink salt, basmati rice and spices.
Pink Salt
Salt & Pepper Set
Basmati Rice
Spices
Salt Cooking Board
Organic
Personal Care
Hand wash, body wash, hand cream and bath & body products.
Hand Wash
Body Wash
Hand Cream
Body Care
Men's Care
Lip Balm
Face Mask
Baby Care
Baby skin care sets and baby health care kits.
Baby Care Set
Health Care
Health & Household
Laundry detergent, cleaning tools, water filters and other household products.
Laundry Detergent/Pods
Cleaning Tools
Toilet Cleaner
Tissues
Batteries
Water Filter
Kitchen Cleaner
Global Presence
Global Presence
Headquartered in New Jersey, USA, with regional branches and production bases across more than 20 countries.
US Headquarters
Headquartered in Flemington, New Jersey, serving as the global strategy, R&D and resource integration center.
Pakistan Production Base
Located at the foot of the Himalayas for salt mining and primary processing, with more than 5,000 workers.
China Operations
WBM Electric (Shantou), WBM Hong Kong and WBM Technology (Shenzhen) drive Asia-Pacific market expansion.
Brand Family
Global Brand Matrix
A multi-category and multi-dimensional brand layout that keeps global brand consistency while fitting local markets.
Corporate News
Latest Updates
Image-led articles are published from the backend and synced to the homepage automatically.
Apr 10, 2026
WBM卡通IP正式上岗啦！
WBM 卡通 IP 今日正式亮相，将为大家带来一系列精彩体验！作为 WBM 品牌形象的重要组成部分，它承载着传播欢乐与文化的使命，旨在为广大用户带来更多惊喜与感动。
Read More
Global Partners
Available in more than 50 international supermarkets and retail chains worldwide.
Whole Foods
Trader Joe's
Safeway
Kroger
Metro
Sam's Choice
Costco
Walmart
Amazon
Partner With Us
Whether for sourcing, brand agency or channel cooperation, we look forward to hearing from you.